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York Adult Education



Finance

in Lifelong Learning

Search Engine Optimization
Online Registration Unavailable

Search Engine Optimization

$79

with MindEdge online

Calendar Current session started Aug 1, 2024

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned. Click here to register #MindEdge

Small Business Marketing
Online Registration Unavailable

Small Business Marketing

$79

with MindEdge online

Calendar Current session started Aug 1, 2024

Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world. Click here to register #MindEdge

Starting an Online Store
Online Registration Unavailable

Starting an Online Store

$29

with MindEdge online

Calendar Current session started Aug 1, 2024

The emergence of eCommerce has dramatically reshaped the modern marketplace. Business owners are no longer anchored to a physical store—or stuck paying the overhead costs to operate them. Whether you know exactly what you want to sell or are still fishing around for ideas, this course will guide you through the process of generating product ideas, performing market and audience research, organizing a sourcing process, finding the best eCommerce platform, developing a shipping and fulfillment strategy, and marketing your online store to boost traffic and sales. Click here to register #MindEdge

Successful Scholarship Searches and Applications

Free

with FAME (Finance Authority of Maine)

Calendar Next available session starts Feb 26, 2025 at 7 pm

Scholarships can go a long way in helping students cover college costs but being successful in the scholarship application process can take some work. In this session, you’ll learn to build and work your own scholarship application plan. You’ll also learn about and try out different scholarship websites, learn how to best use a scholarship information tracker, and learn to avoid some of the challenges of the scholarship process. Students and parents interested in learning about the scholarship process can join Jessica Whittier, College Access Counselor with the Finance Authority of Maine for this 1-hour workshop as we talk scholarships. #FAME

#aroundthecorner

Winning Customers: A Hands-On Training Workshop for Small Business Success

Free

with Justine Bassett, MS

Calendar Next available session starts Mar 3, 2025 at 3:30 pm, runs for 2 weeks

Are you ready to find more customers and grow your business? In this hands-on workshop, you’ll learn how to quickly generate, test, and implement innovative ideas that address your unique business challenges. Ensuring you stay ahead in today's competitive market, you’ll learn proven strategies that help successful businesses thrive and avoid the pitfalls that cause 42% of small businesses to fail because they solve the wrong problem for their customers. 

 

Session 1 kicks off with a case study where you’ll solve a real-world challenge for a small business. Through an interactive and participatory, step-by-step process you’ll learn how to apply it to your own business.

In Session 2 the focus is on your business, guiding you to uncover new ways to attract customers, increase loyalty, and stand out from the competition. Whether you're just starting out or looking to expand, you’ll leave with practical, no-nonsense strategies you can start using right away to grow your business and avoid common mistakes. 

Instructor: Justine Bassett, MS

Justine Bassett is an experienced leader who helps businesses and organizations advance their goals with a mix of strategy, creativity, and design. She has led innovative transformations in multiple organizations such as the University of New England (UNE) and the Smithsonian National Museum of Natural History. Her business experience includes international work for large companies including MCI, Motorola and Bath Iron Works and has been a business leader at multiple small businesses and start-ups. Her business, Dynamic Foresight, provides business and strategy consulting and training to business leaders and organizations. Her work has been profiled in the Boston Globe, Downeast Magazine and Maine Magazine. In 2022, she was honored as one of Maine Magazine's “Mainers of the Year.”

Adulting 102: Money Grows

Free

with FAME (Finance Authority of Maine)

Calendar Next available session starts Mar 19, 2025 at 6:30 pm

So, you’re on a budget, managing a bank account, and wondering about the next steps in your financial journey. In Adulting 102, we will look at the differences between saving and investing, and if you are ready to invest, how to get started. Other topics will include protecting your assets (insurance), advanced budgeting, and understanding the role economics plays in our financial life. Join Steve Kautz, Financial Education Programs Specialist from the Finance Authority of Maine for this 1-hour virtual workshop as you take the next steps into adulting. #FAME

Spring Into College Savings: The Alfond Grant and Maine’s College Savings Program

Free

with FAME (Finance Authority of Maine)

Calendar Next available session starts Apr 2, 2025 at 7 pm

Joining us – College Savings Superstar AlfondFoundation member, Caroline Palmatier  Maine families have access to two valuableprograms to assist with saving and paying foreducation after high school: the $500 Alfond Grantand Maine’s College Savings program. While theseinitiatives offer great benefits, understanding eachof their features can sometimes be challenging.Whether you’re a parent, guardian, or student, thissession will provide you with information to makethe most of these valuable resources. Join us toimprove your understanding and take steps towardsa successful educational future! 

Presenter: kparsons@famemaine.com

#FAME

Estate Planning

$19

with Kathryn Bedell, Esq.

Calendar Next available session starts Apr 8, 2025 at 6 pm

This class will begin with an overview of basic estate planning, including wills, powers of attorney, and health care directives. You will then explore how revocable trusts can help avoid probate and protect your privacy, and how irrevocable trusts can safeguard your assets from nursing home or MaineCare (Medicaid) liens. The discussion will also cover strategies to protect assets from life events such as business failure or the divorce of adult children. Kathryn Bedell, a lawyer based in York, Maine, will lead the class. With 31 years of experience, Kathryn specializes in estate planning, asset preservation, and probate matters.

#nov2024





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