Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned. Click here to register #MindEdge

Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world. Click here to register #MindEdge

The emergence of eCommerce has dramatically reshaped the modern marketplace. Business owners are no longer anchored to a physical store—or stuck paying the overhead costs to operate them. Whether you know exactly what you want to sell or are still fishing around for ideas, this course will guide you through the process of generating product ideas, performing market and audience research, organizing a sourcing process, finding the best eCommerce platform, developing a shipping and fulfillment strategy, and marketing your online store to boost traffic and sales. Click here to register #MindEdge

Scholarships can go a long way in helping students cover college costs but being successful in the scholarship application process can take some work. In this session, you’ll learn to build and work your own scholarship application plan. You’ll also learn about and try out different scholarship websites, learn how to best use a scholarship information tracker, and learn to avoid some of the challenges of the scholarship process. Students and parents interested in learning about the scholarship process can join Jessica Whittier, College Access Counselor with the Finance Authority of Maine for this 1-hour workshop as we talk scholarships. #FAME

#aroundthecorner

The Outsmart the Scammers seminar will discuss how to spot certain red flags that may indicate a fraudulent encounter, resources individuals can turn to in the event they or a loved one are targeted, and steps attendees can take now to help protect themselves and loved ones.

Instructor: Fred Diehl, Edward Jones Financial Advisor

#aroundthecorner

Is higher education in your family’s future? Join a college savings specialist from the Finance Authority of Maine to talk about planning and saving for higher education. In this 1 hour long workshop, we will cover how to decern the Net Price; (what you’ll actually pay) vs the Sticker Price when planning for higher education expenses, and the aspirational and financial benefits of savings for students of all ages. You’ll be introduced to several options available when saving for higher education, such as Coverdell, UTMA/UGMA accounts, and the program highlights of Maine’s Section 529 plan, NextGen 529. Join Maire Pelletier, College Savings Counselor from the Finance Authority of Maine for this 1 hour virtual session and get started with saving for your child or grandchild’s higher education. #FAME

Start writing that great American novel that rests within each of us. Learn about a writer’s notebook, pre-writing process, poetry, and publication issues. Enjoy two sessions of exploring creative writing in a friendly environment. Two sessions of two hours Jill Braceland has been successfully delivering seminars in organizing and writing topics to adult ed programs in the local area. Her seminars have a reputation of being interactive and practical, and are presented in an easy, friendly manner.

Do you have questions about Medicare? This informative, lively educational event will help you understand the basics of Medicare in relatable, easy-to-understand language. In addition, you will receive useful tips about how to choose a plan best suited to you in time for the Annual Enrollment Period (AEP) beginning October 15th. Tim Harrigan is a Senior Benefits Specialist with Harrigan Insurance Services, Inc. He has 25 years’ experience in the insurance industry and, as an independent agent, represents all the major Medicare plans in Maine and New Hampshire.

PLEASE NOTE: THE CORRECT DATE IS WEDNESDAY OCTOBER 9TH. NOT THE DATE LISTED IN THE CATALOG.