York Adult Education

Are you ready to find more customers and grow your business? In this hands-on workshop, you’ll learn how to quickly generate, test, and implement innovative ideas that address your unique business challenges. Ensuring you stay ahead in today's competitive market, you’ll learn proven strategies that help successful businesses thrive and avoid the pitfalls that cause 42% of small businesses to fail because they solve the wrong problem for their customers. 

Session 1 kicks off with a case study where you’ll solve a real-world challenge for a small business. Through an interactive and participatory, step-by-step process you’ll learn how to apply it to your own business.

In Session 2 the focus is on your business, guiding you to uncover new ways to attract customers, increase loyalty, and stand out from the competition. Whether you're just starting out or looking to expand, you’ll leave with practical, no-nonsense strategies you can start using right away to grow your business and avoid common mistakes. 

Instructor: Justine Bassett, MS

Justine Bassett is an experienced leader who helps businesses and organizations advance their goals with a mix of strategy, creativity, and design. She has led innovative transformations in multiple organizations such as the University of New England (UNE) and the Smithsonian National Museum of Natural History. Her business experience includes international work for large companies including MCI, Motorola and Bath Iron Works and has been a business leader at multiple small businesses and start-ups. Her business, Dynamic Foresight, provides business and strategy consulting and training to business leaders and organizations. Her work has been profiled in the Boston Globe, Downeast Magazine and Maine Magazine. In 2022, she was honored as one of Maine Magazine's “Mainers of the Year.”