York Adult Education

Marketing is about building awareness about a brand and organization; sales turn that viewership into profits by converting potential customers into actual customers. In this course, you will learn how to develop, implement and monitor a successful marketing and sales plan. We will discuss different compensation plans to motivate your sales force including salary vs commission, and sales bonuses vs collection bonuses, among others. We will also cover the importance of tracking Key Marketing Indicators to better plan and monitor your marketing efforts.